PPT is a company that’s been around a long time, (in vision industry terms, anyway,) but in recent years they’ve found the going tough. The last public figures (for year ending 10/31/07) showed a continuing decline in revenue, addressed in part by selling some patents, (which sounds like selling the family silver.)
But PPT Vision President Joe Christenson argues that volumes of the IMPACT A10 smart camera will continue to grow on the back of ongoing product development. Unfortunately, this is a lower-priced item than the rest of the range, which, when you stop to look, is remarkably broad. I suggest you take a minute to check it out.
So what should PPT do? Is their only option to slash costs, or are there ways to grow the business? Do you MBAs out there have any suggestions?
Here’s mine: marketing. Do lots more marketing. You have a good product but the machine vision users of world don’t know about it. Spread the word, let people try IMPACT and when they see it’s worth sales will follow.
But PPT Vision President Joe Christenson argues that volumes of the IMPACT A10 smart camera will continue to grow on the back of ongoing product development. Unfortunately, this is a lower-priced item than the rest of the range, which, when you stop to look, is remarkably broad. I suggest you take a minute to check it out.
So what should PPT do? Is their only option to slash costs, or are there ways to grow the business? Do you MBAs out there have any suggestions?
Here’s mine: marketing. Do lots more marketing. You have a good product but the machine vision users of world don’t know about it. Spread the word, let people try IMPACT and when they see it’s worth sales will follow.
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1 comment:
"So what should PPT do?"
Unfortunately, it doesn't take an MBA to see that the writing is on the wall for PPT Vision. All one has to do is read your "Deciphering the Value Proposition" article to see why.
Even with better marketing, what does PPT have that can compete with Cognex, National Instruments, Dalsa, Omron and Banner?
More performance than In-Sight? No chance.
Easier to use than Vision Builder AI? No way.
Lower cost than Banner? Probably not.
To top it off, why would anyone knowingly build a system around products from a near-bankrupt company?
Unless they pass out magic decoder rings in B-school, I don't see any way to 'decipher' their value proposition.
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