Sunday, December 18, 2011

Is your mailto: broken?

I do most of my solutions shopping on line. I Google the problem I need to solve, browse a few websites, and if something looks interesting I click on the contact provided. It’s usually either or, and that lets me shoot off an email letting the company know I’m interested in their products.

And then what?
Well probably 4 times out of 5, nothing. Zilch. Nada. Silence.

This drives me mad. What is the point of providing a contact email address on your website if no one ever reads the email?

Time was, I’d wait a day or so and then think, “No one ever got back to me from Avisioncompany so let me find their website again and see if there’s a number I can call.” These days though, I’m too lazy, so if you don’t read and respond to my email, you won’t hear from me again.

I’m not going to do a name-and-shame because so many companies are guilty of this slapdash practice. But do yourselves a favor; send an email to the contact on your website and check that it goes through.

Believe me, a lot of companies are losing a lot of business because they don’t check the mailto: on their site.

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