There seem to be two schools of thought when it comes to the design and development of new products. One group argues that providing anything more than the minimum needed to meet customer expectations is waste. The opposing view seems to be that the customer should be delighted by all sorts of features he didn’t realize he was getting. Of course, the latter will result in more expensive products, but if customers love them maybe loyalty is higher.
Basler though seem to be opting for the former, minimalist, approach, at least if this movie about their ace camera is any indication.