Some companies are clearly so busy they
don’t want to sell me anything. Let me explain.
I recently needed a fiber-optic light
guide. (Yes, I still use that technology on occasion.) So I went to
the websites of two companies I know who sell that kind of thing.
Both showed what I wanted but neither mentioned the price. So I used
the ‘Contact Us’ function to submit an inquiry.
One website let me send an email. I got
a reply back an hour or so later. The other website popped up an
inquiry form. I dutifully filled it in and clicked to submit. I
received an automated reply immediately. That seemed encouraging, but
five days later I’m still waiting for the pricing info I requested.
Guess which company got my business?
I know business is good, because the
AIA keeps telling me that sales are growing. But if you want to grow,
might I suggest you reply to each and every enquiry you receive? You
never know where it will lead.
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