Companies spend a lot of money on their
trade show displays. I wonder why they don’t invest a little in
teaching their staff how to behave.
Slouching on a chair in the corner,
checking email or texts on phones, and even chewing gum. I think I
saw it all as I prowled the aisles at Automate, and it was not a
pretty sight. The worst offender though was a robot company who’d
crammed their stand with white-shirted salesmen. I got the impression
they hadn’t met up in some time because all the while I was on
there they were huddled in groups talking to each other. I do have a
photo, if anyone’s interested.
So here’s my proposal: before the
next big show, ask me to educate your sales ‘professionals’ in
how to behave professionally at a trade show. It might do wonders for
the return on show investment!
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